Transformación tecnológica y digital en cooperativas en Antioquia

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Publicado: feb. 5, 2023
Actualizado: 2023-02-05
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2023-02-05 (2)
DOI: https://doi.org/10.21676/23897848.5012
Palabras clave:
innovación; innovación tecnológica; cooperativas; transformación digital.

Contenido principal del artículo

Juan Santiago Calle-Piedrahita
Universidad Católica Luis Amigó
https://orcid.org/0000-0001-6320-5204
Sandra Milena Malavera-Pineda
Universidad Católica Luis Amigó
https://orcid.org/0000-0001-6568-240X
Byron Enrique Portilla-Rosero Portilla-Rosero
Corporación Universitaria Salazar y Herrera
https://orcid.org/0000-0002-3500-1527

Resumen

Este artículo examina la dinámica innovadora en tecnología y trasformación digital de las cooperativas de Antioquia en la fase presente de globalización. Este análisis estuvo atravesado por la pandemia por Covid-19, es decir que aborda los elementos requeridos en las cooperativas para adaptarse a las exigencias de innovaciones tecnológicas y digitales durante épocas de crisis. La metodología utilizada fue cuantitativa a través de un cuestionario enviado electrónicamente a 801 gerentes de cooperativas durante el año 2020, y se obtuvo respuesta de 72 de ellos. De acuerdo a los hallazgos, se puede establecer que la hipótesis H1: el 0,70 de las cooperativas invierte en tecnología para mejorar el desempeño social, no se confirma; por eso, la hipótesis alterna es la pertinente. En conclusión, las cooperativas toman las decisiones de inversión en tecnología basadas en su funcionamiento interno (fidelización) y no en las necesidades de los clientes. Además, pocas entidades invirtieron en tecnología digital durante la crisis ocasionada por la Covid-19.

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Cómo citar
Calle-Piedrahita, J. S. ., Malavera-Pineda, S. M., & Portilla-Rosero, B. E. P.-R. (2023). Transformación tecnológica y digital en cooperativas en Antioquia. Clío América, 16(31), 767–778. https://doi.org/10.21676/23897848.5012 (Original work published 1 de febrero de 2023)
Número
Vol. 16 Núm. 31 (2022): enero - junio 2022
Sección
Artículo de Investigación Científica y Tecnológica
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Biografía del autor/a

Juan Santiago Calle-Piedrahita, Universidad Católica Luis Amigó

PhD.

Sandra Milena Malavera-Pineda, Universidad Católica Luis Amigó

Mag.

Byron Enrique Portilla-Rosero Portilla-Rosero, Corporación Universitaria Salazar y Herrera

Mag.

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