Entrepreneurial marketing in action: multidimensional impact and sectoral applications

Contenido principal del artículo

Luis Fernando Quintero-Arango
Juan Diego Betancur-Arias
Cristiano Machado
Guillermo Rojas-Quiceno

Resumen

This article aims to identify the dynamics of scientific production on Entrepreneurial Marketing (EM) and its influence on organizational performance; researchers conducted two consultations for this objective, one in Scopus and another in Web of Science. The results showed that in the last seven years, there has been a 52 % growth in scientific production, highlighting its importance in the academic and business worlds. Researchers identified three major trends; the first concerns the various metrics used to measure the dimensions of EM, the second pertains to applications of EM in different contexts, and the third involves the theoretical foundations of EM. This study benefits researchers seeking a better understanding of EM, entrepreneurs who desire a straightforward introduction to the subject from a scientific perspective, and educators wishing to integrate the topic of EM into their courses.
 

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Quintero-Arango, L. F., Betancur-Arias, J. D., Machado, C., & Rojas-Quiceno, G. (2024). Entrepreneurial marketing in action: multidimensional impact and sectoral applications. Clío América, 18(35), 87–105. https://doi.org/10.21676/23897848.5683
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Artículo de Revisión
Biografía del autor/a

Luis Fernando Quintero-Arango, Luis Amigó Catholic University

Ph.D. Faculty of economic, administrative and accounting sciences. Business Administration Program. Teaching researcher. GORAS Group.

Juan Diego Betancur-Arias, Luis Amigó Catholic University

PhD

Cristiano Machado, Higher Institute of Administration and Economics - ISAE

Mag.

Guillermo Rojas-Quiceno, Core of Science

PhD.

Citas

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