Desarrollo de proveedores. Elementos y procesos de promoción
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Este trabajo busca identificar cuáles son los atributos de la relación proveedor - vendedor y que prácticas empresariales promueven el éxito del desarrollo de proveedores. La obtención y recolección de datos se centró en la búsqueda de literatura académica en el tema, revisando y contrastando diferentes aportes, reconociendo aspectos claves del desarrollo de proveedores.
El desarrollo de proveedores está compuesto entonces, por unos elementos que caracterizan la relación entre comprador y vendedor y que determinarán si estas relaciones son exitosas, a su vez; el mejoramiento conjunto dependerá también, de los procesos de promoción de esta estrategia.
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